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Brewery mocked for accidentally naming beer Māori word for ‘pubic hair’ – 9Honey

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A Canadian brewery has been left red-faced after unwittingly naming their pale ale after the Mori word for ‘feather’ not realising that this term actually has multiple meanings, and is more commonly known in Mori culture as ‘pubic hair’.
Alberta-based Hell’s Basement brewery called one of their beers “Huruhuru” supposedly because it’s as “light as a feather” before learning its true meaning.
The company has now apologised for misusing the word after being called out by a prominent Mori TV pres…

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