Business
BrewDog responds to Aldi’s uncanny ‘anti-establishment’ beer with ‘Yaldi IPA’ – The Drum
Is an IP/IPA war brewing between BrewDog and Aldi? Not quite, but after Aldi’s own-brand beer became the talk of social media for bearing more than a passing resemblance to the brewer’s Punk IPA range, BrewDog has struck back by introducing a new line dubbed …
Is an IP/IPA war brewing between BrewDog and Aldi? Not quite, but after Aldi’s own-brand beer became the talk of social media for bearing more than a passing resemblance to the brewer’s Punk IPA range, BrewDog has struck back by introducing a new line dubbed ‘Yaldi IPA’.
Since its humble beginnings in an Aberdeenshire garage in 2007, BrewDog has built up an unmistakable graphic identity for its ranges such as ‘Elvis Juice,’ ‘Hazy Jane’ and its latest ‘Barnard Castle Eye Test’, along with a self…
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