Technology
BMW shreds the rumours behind the new M3 and M4 models in announcement campaign via Clemenger BBDO Melbourne – Mumbrella
The rumours behind the new BMW M3 and M4 models have gone up in smoke, blown away by the cars themselves in a new Clemenger BBDO campaign.The campaign was inspired by the ‘significant amount of conjecture’ rolling around over the last few years as fans eagerl…

The rumours behind the new BMW M3 and M4 models have gone up in smoke, blown away by the cars themselves in a new Clemenger BBDO campaign.
The campaign was inspired by the significant amount of conjecture rolling around over the last few years as fans eagerly awaited the vehicles launch.
In a range of film assets, online commentary from media, fans and sceptics is spelt out across a racing track, before being destroyed by the new M3 and M4. The visuals, says BMW, are just the beginning BMW fan…
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