Technology
BMG selects Google Cloud as global infrastructure to grow digital music business – The Music Network
Record companies are placing increased importance on data and analytics, Google said.
BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business and forges new revenue streams.
In BMGs first half report for 2020, published in September, digital revenues grew to 59% as a share of its total revenue of US$310.8 million from 56% in the same period in 2019.
The October posting was the “best first-half result since BMG was founded in 2008,” the company said. “It came despite the forced closure of 19 offices worldwide due to the pandemic.
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