Business
‘Black swan event’: Lyre’s raises $16m as zero-proof spirits soar – The Australian Financial Review
Non-alcoholic spirit maker Lyre’s sales have soared during the pandemic as consumers turn to ‘mindful drinking’.
“I see the emergence of this category as a black swan event in the consumer goods sector,” he said. “If you wind the clock back 15 years we were all drinking that’s changing and people are removing alcohol entirely or removing it one or two nights a week.”
After boot-strapping growth over the past 12 months, the company, based in the Sydney suburb of Leichhardt, has raised $16 million in seed capital from a group of investors including VRD Investment, Doehler Ventures, DLF Venture, Maropost Ven…
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