Business
Black Friday records to fall as consumers start Xmas shopping early – The Australian Financial Review
Cyber sales are expected to set new records this month, but will the spending be incremental or will sales be pulled forward from December.
Kepler’s David Gordon expects like-for-like brick and mortar sales to rise more than 20 per cent over the Black Friday period this year, given pent-up demand and the fact that Australian shoppers have an extra $60 billion to spend that otherwise would have been spent on overseas travel.
Online sales growth over the cyber sales period is expected to be even stronger, given the shift to e-commerce during the pandemic, which has lifted online spending so far this year by more than 60 per cent year-on-year….
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