Business
Big Tobacco asks regulator to convince people nicotine isn’t that bad – Sydney Morning Herald
Marlboro cigarettes maker Altria wants to enlist an unlikely partner in convincing consumers that nicotine isn’t as bad as they think – its regulator, the US Food…
Altria is asking for help in an environment where marketing any product with tobacco or nicotine has been stymied by regulators. The FDA weighs in on what the company can say about the risk of its products only after scientific evidence is submitted.
The FDA does have the budget and marketing chops to reach the masses through its public education campaigns.
But the agency uses much of those resources on targeting the health risks of products made by the likes of Altria. Its recent Real Cost ads…
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