Technology
Behind the Fortnite ‘1984’ Apple parody that’s got the ad world talking – AdAge.com
“Feisty” spot showcasing Epic’s Unreal video game engine may be just the first salvo in the war of the tech giants.
Talk about an epic move.
The “1984” parody spot Fortnite creator Epic Games created has got the ad world buzzing about its craft and its sheer gutsiness. Even so, no agency has stepped up to claim it. Epic so far could not be reached for confirmation, but one person close to the matter says the spot was created in-house.
In the unlikely case you missed it, the ad is a response to an antitrust lawsuit over access to the App Store and Apples 30 percent cut of monies made there. On Thursday, Appl…
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