Noosa News
Beef brand turns to paddock-to-plate products after export business ground to halt during pandemic
It started as a way to ensure a bright future for their daughters, but Karen and Dan Penfold’s Four Daughters Beef brand has had to shift dramatically in the past year in order to survive.
Key points:
- Four Daughters Beef began as a beef export business in 2019
- The Queensland-based business was started by Karen and Dan Penfold for their four daughters
- Due to the COVID-19 pandemic, their export business was halted and their premium beef box business was born
The impact of the COVID-19 pandemic is still rippling through the family’s premium black angus beef brand and export business, which began exporting directly to Wuhan, China in 2019.
Starting Four Daughters Beef that same year, the Penfolds were looking for a way to ensure they had a strong…
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