Business
Australian wine drinkers in for ‘a good time of it’ as competition ramps up in post-China world – The Age
Chinese tariffs on Australian wines means more plonk on the local market – and it could mean bargains for drinkers.
Chief executive of Tahbilk wines Alister Purbrick said drinkers should not expect prices to collapse entirely a $20 bottle into $10, for example, was not going to happen but he believed “Australian consumers are going to have a very good time of it over the next couple years”.
Winemakers are now confronting the perilous question of shifting price points a significant indicator of quality in the minds of consumers while maintaining viable margins and upholding the strength of their brands.
“We’ll…
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