Australian toy manufacturers ramp up production of TikTok sensation Pop It

It’s 3:05pm on a Friday — the calm before the storm.

Bradley Merriel had ordered in a delivery of Pop It toys to his store, Anime at Abbotsford, in Sydney’s inner-west.

He’d told kids asking about them he’d put up a blackboard on the street to let them know they’d arrived.

“At six minutes past three, it sounded like I was in Spain with the running of the bulls,” he said.

“All I could hear was feet, then all I could see was legs, shoes in my shop.

“We sold 92 Pop Its in 10 minutes.”

The toy itself, which Mr Merriel sells for $7.95, seems unremarkable — when held in the hand, it feels like reusable and colourful plastic bubble wrap.

But it has gained…