Technology
Australian Museum pivots to brand marketing after reopening to the public – MuMbrella
The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism…
The Australian Museum is encouraging Sydneysiders to ask why? and question world history as they know it in a new campaign to relaunch the museum as a tourism destination.
The campaign comes after the museums reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museums marketing to a focus on brand.
The campaign was created by SomeOne and VCCP with…
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