Business
Athletic Brewing Co’s non-alcoholic beer becomes a hot investment with celebrity backers such as JJ Watt, Justin Tuck, David Chang, Lance Armstrong and Blake Mycoskie – The Australian Financial Review
Athletic Brewing Co, founded by a Point72 Asset Management veteran, has grown strongly with star backers during the pandemic – and it’s about to hit Australia.
The NA beer category has grown strongly during the pandemic, despite news early on that alcohol consumption had jumped. Athletics sales grew about 500 per cent last year, compared with the previous year, from $US2.5 million to about $US15 million ($19 million) in revenue.
Athletics sales grew about 500 per cent last year from the previous year.
Last year, the overall non-alcoholic beer market grew almost 39 per cent, to about $US187 million, according to market research company IRI. The craft beer…
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