Around the globe – Inside Retail

Sainsbury’s to donate  £4 million on Christmas

UK supermarket Sainsbury’s has launched its campaign to “help brighten a million Christmases”. For two weeks, from December 14 to 24, the grocery chain will match customer donations, up to £4 million [$AU 7 million], aiming for a grand total of more than £8 million. 

Customers are invited to donate food or money at drop-off points within stores, online or through the SmartShop app, and the goods will then be distributed to charities such as Comic Relief and FareShare, with the hope of feeding more than 32 million people in need.

“This year has presented unexpected challenges for many of our colleagues and customers and we are committed to doing everything we can to…