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Arnott’s Group cops backlash after freshening up iconic parrot corporate logo – 7NEWS.com.au

Arnott’s is moving on from the traditional parrot in favour of a new corporate logo – but there’s more than meets the eye.

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The iconic Arnotts logo is receiving a facelift – but the snack giant is promising customers the old parrot isnt going anywhere.
Arnotts Group on Friday unveiled a new corporate logo alongside its 2019-20 financial year results.
The new logo keeps the iconic parrot but with a sleeker, more modern design.
A cartoon parrot and its perch form the shape of the letter A, alongside the words Arnotts Group.
The existing parrot logo will remain on biscuits sold in store, with the refreshed logo only…

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