Sport
Armpit advertising: Australian cricket umpires to carry deodorant ads under their arms – The Guardian
Cricket advertising is set for areas never before reached, with umpires in Australia’s Big Bash League to advertise a new sponsor in their underarms
Big Bash League
- Underarm ads for deodorant believed to be a world first
- Umpires to wear the ads during Big Bash League games
Cricket advertising is set for areas never before reached, with umpires in Australias Big Bash League to advertise a new sponsor in their underarms.
In a groundbreaking armpit advertising campaign revealed on Thursday, Cricket Australia announced a commercial partnership with the Australian deodorant and antiperspirant brand Rexona.
Part of the deal requires umpires in the domestic…
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