Technology
Are Media Showcase: Elle returns, Girlfriend relaunches – AdNews
Joining a growing portfolio of brands aimed at young women, along with the newly-launched Syrup platform which targets 16-22 year-olds.
Are Media is relaunching its youth-focused title Girlfriend and bringing back the recently shut Elle as a digital-only platform.
The publishing house, formerly Bauer Media, made the announcements at its virtual showcase today where it unveiled its wider company strategy since coming under the new ownership of Mercury Capital.
As part of the changes, the 30 year-old Gen Z publication Girlfriend, which moved to a quarterly magazine in 2017, will be refreshed with a bright, optimistic new look next…
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