Technology
Apple’s upcoming iPhone privacy feature exposes Facebook and Snap to most risk compared with their peers, analysts say – CNBC
MKM Partners analysts say some online ad companies such as Facebook and Snap will be more exposed to the impacts on mobile advertising than other peers.
As the industry prepares for Apple’s change to settings on users’ iPhones in the name of privacy, MKM Partners analysts said Tuesday some online ad companies such as Facebook and Snap will be more exposed to the impacts on mobile advertising than their peers.
Apple’s change will take a privacy option for users to share their advertising ID, or “IDFA,” that was previously buried deep in users’ phones and put it front and center when they open an app. Before using an app such as Facebook that tracks…
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