Technology
Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies – The Wall Street Journal
As iPhone maker rolls out software update, apps and advertisers look to other methods to reach users and target ads
As Apple Inc. moves ahead with long-promised plans to make it harder to target certain iPhone users with ads, advertising companies and software developers are preparing for major disruptions to the $400 billion digital advertising industry.
Facebook Inc., gaming companies and ad-tech providers are weighing a variety of responses, including updated payment models, new advertising techniques and notifications for users. In China, social-media apps have tested a potential workaround that would continue…
Continue Reading
