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Apple’s latest ‘fumble’ ad featuring British-Indian’s tabla music goes viral – The Indian Express

Apple’s iPhone 12 ad features the song ‘The Conference’ by musician Nitin Sawhney. The video has garnered over 3 lakh views.

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To promote the durability of the iPhone 12, Apple recently released an ad featuring a clumsy cook who kept dropping the phone while trying to learn a recipe. Today, the technology company shared another advertisement reinforcing the perks of purchasing the iPhone 12, which comes with a ceramic shield glass. Interestingly, it is the use of tabla beats in the video that has piqued the interest of many.
Titled “Fumble”, the 38-second ad released on the company’s YouTube channel features a woman who…

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