Technology
Apple wants to expand its ad empire even further – Techradar
iPhone maker has big plans to grow its nascent advertising business
Apple is planning to expand its advertising business before introducing new privacy rules for iOS that will make it more difficult for rivals in the space.
As reported by the Financial Times, the iPhone maker is planning to expand the number of search ads available on its App Store which developers can use to pay to have their apps listed as the top result.
For instance, if you search for VPN on the App Store, an ad for NordVPN is displayed as the top result while a search for cloud storage displays…
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