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Apple to Roll Out Privacy Measures Despite Facebook Objections – The Wall Street Journal

Feature set for spring release will allow ad tracking only if consumers opt in on iPhone or iPad

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Apple Inc.
AAPL -0.77%
plans to roll out its extensive new privacy-protection options for users over the next several months, moving ahead with plans that have ratcheted up tensions between the company and social-media giant
Facebook Inc.
FB -3.51%Apple users early this spring will see the new feature, which will allow ad tracking only if consumers opt in once they receive a prompt on an iPhone or iPad. (A beta version will be coming sooner for test users.)
The software update to its mobile operating…

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