Technology
Apple says its big privacy change is coming in ‘early spring’ as conflict with Facebook heats up – CNBC
The next beta version of its iPhone and iPad operating systems will force app developers to ask permission to access the phone’s unique identifier, Apple says.
The long-awaited privacy update to Apple’s iPhone and iPad operating systems that could dramatically hurt mobile advertising is coming in “early spring,” Apple told CNBC on Wednesday.
To target mobile ads and measure how effective they are, app developers and other industry players currently often use Apple’s (IDFA), or a string of letters and numbers that’s different on every Apple device. But once this update rolls out, app makers will be forced to ask permission to access a user’s IDFA through…
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