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Apple Marketing May Look Different Soon – WWD – WWD

Say goodbye to Phil Schiller’s excited talk and longing glances at the iPhone, as the Apple head of marketing transitions to Apple Fellow.

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After 33 years, Phil Schiller, senior vice president of hardware and product marketing and one of Apple’s most familiar executives, is moving on to become an Apple Fellow and senior adviser to the company.
Schiller, 60, has been with Apple since he was 27 years old. Now he wants to “make some time in the years ahead for my family, friends and few personal projects I care deeply about,” he said in prepared remarks.
For longtime Apple watchers, Schiller’s presentations always skewed more enthusi…

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