Technology
Apple Just Poured Gas on VR – WWD – WWD
The tech giant, which has a knack for setting trends, just bought a VR start-up. Could it finally turn VR from geek to chic?
Apple’s mystique doesn’t stem from a reputation as an innovator or pioneer, but rather as a refiner of technology or a popularizer of existing hardware or features. It is the trendmaker of the consumer electronics world.
So when the company responsible for turning laptops, smartphones and smartwatches into coveted products picks up a business in a different tech sector, the industry tends to take notice. Especially when it’s a targeted virtual reality platform — like Spaces, the VR outfit that …
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