Apple Fails To Materialize As Sonos Buyer, Google Reveals New Competitor – ChannelNews

The lack of any response from Apple after analysts were suggesting that struggling US sound Company Sonos who is again laying off staff has seen their shares start to retreat.
As of this morning Sonos stock that has been as low as $6.05 was trading at $15.18 after climbing on speculation that Apple could buy the business.
Apple bought Beats for US $3.2 Billion not because of their headphones but their database of music streaming customers.
With Sonos, their speakers are average at best and Apple already know who Sonos customers are if they own an Apple iOS device.
Apple is also working on a brand new sound system and new audio technology and what could be attractive is the Sonos brand name to attach to the new system that will deliver 24 bit audio unlike the older Sonos systems that make up the bulk of the Sonos customer base.
This could mean that Apple will not pay a premium for the brand which is slashing staff.
Last month the Company moved to eliminate 12 percent of its global workforce and at this stage it’s not known how many staff will be laid off in Australia or whether the local operate will resort back to a distributor model.
The company said the layoffs are meant to reduce operating expenses and preserve liquidity in the face of the

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