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Apple could kill the Swiss luxury watch industry – South China Morning Post

The industry survived the Japanese-led quartz revolution of the 70s and 80s thanks almost entirely to Swatch – now the likes of Rolex and Audemars Piguet need to…

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Daniel Langer
Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter…

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