Technology
Apple and Spotify’s podcast plays could leave smaller shows behind – Sydney Morning Herald
The tech giants are pushing to own podcast subscriptions within their respective apps, but independent content creators are worried they will get squeezed out.
Subscription podcasts are the new front in the big tech platform wars, with both Apple and Spotify unveiling ways for creators and media companies to take payments from listeners directly through their respective apps.
But the push could also disrupt the traditionally democratised space, with fears that smaller independent players could be further driven to the margins under the new podcast paradigm.
Spotify already operates the world’s largest paid music service, and is now challenging Apple as…
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