Technology
App Annie: Mobile advertising is a must during the pandemic – VentureBeat
Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie’s Amir Ghodrati.
In the worst of times, we reached for our smartphones. Its no surprise that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020, up considerably from the same period a year earlier, according to a report from mobile data and analytics provider App Annie.
But one of the reports findings struck me as both intriguing and counterintuitive. Mobile advertising spending has become a must for companies and brands during the pandemic, App Annie market insights director A…
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