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Amazon rebrands Twitch Prime as Prime Gaming to broaden audience – VentureBeat

Amazon has rebranded its Twitch Prime membership benefits program to Prime Gaming. The move is part of an attempt to broaden its appeal.

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Amazon has rebranded its Twitch Prime membership benefits program as Prime Gaming. The move is part of an attempt to broaden the appeal of the benefits to players who dont have Twitch livestreaming accounts or dont consider themselves to be enthusiast gamers.
One of the little-known secrets about Twitch Prime is that you are a member already if you have an Amazon Prime subscription, which entitles you to benefits such as free shipping, discounts on a lot of products, and so on. That stays the s…

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