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Amazon rebrands Twitch Prime as Prime Gaming – The Verge

Amazon is rebranding Twitch Prime, which gives Amazon Prime subscribers perks on Twitch, by dropping the Twitch branding and emphasizing the Prime part of the name. The service will now be known as Prime Gaming.

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Prime Gaming now sits more logically alongside Prime perks like Prime Video and Prime Reading
Illustration by Alex Castro / The Verge
Amazon is rebranding Twitch Prime, which gives Amazon Prime subscribers perks on the companys live streaming platform, by dropping the Twitch name and emphasizing the Prime part of the brand. The service will now be known as Prime Gaming.
Even though the name is changing, Prime Gaming will still offer the same benefits you might be used to if youve ever signed …

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