Technology
Amazon opens Twitch to brands running campaigns through its ad platform – AdAge.com
E-commerce giant says advertisers can target video and display ads to young viewers on streaming site.
Amazon has finally added Twitch to its advertising orbit. After keeping the video site at arms length from the rest of its ad business, Amazon now says brands can tap into Twitch inventory through the same ad platform those brands use to run Amazon campaigns.
Twitch has its own ad sales structure, but now ad space will also flow through the Amazon Advertising platform. Amazon bought Twitch for nearly $1 billion in 2014.
Amazon quietly made the announcement in a blog post earlier this week. Con…
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