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All that glitters: why lab-made gems might not be an ethical alternative – The Guardian

Switching to synthetic gems may have environmental upsides but it could harm the very communities consumers worry about

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Diamonds have long been in the debt of marketing genius. Until the 1940s they were not a popular choice for engagement rings. Then, in 1947, a stroke of brilliance: De Beers A Diamond is Forever campaign. The slogan was a hit. The market transformed. Today…

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