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Alice McCall appoints administrator as label falls victim to COVID-19 – Sydney Morning Herald
The Australian brand will shut eight of its 12 stores and lay off staff as China expansion fails to fend off financial collapse.
McCall thanked her staff and customers for their support. “There is nothing that fuels me more than a customer sharing their experience of a meaningful memory that they have lived whilst wearing an ‘Alice’ garment. This truly is what motivates me to do what I do.”
Alice McCall’s show at last year’s Mercedes-Benz Fashion Week Australia, the same event where she launched her label in 2004. Credit:Getty Images
SVPartners’ Ian Purchas said McCall had acted as a “responsible director with a view to continuing…
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