Business
Alcopops, grown up: a wave of hard seltzers has hit Australian shores – The Guardian
Flavoured, alcoholic fizzy water has become the fastest growing drink in the US – now Australian companies hope to capitalise on its success
Walk up to the fridge of an Australian liquor store at the moment and you could be forgiven for thinking youve wandered into an inner-city health food shop. Rows of cans proudly tout their low calorie, natural and low sugar credentials. They have vaguely beachy names such as Sips, Good Tides, Ray, Sunly and Tidal, and all seem to share the aesthetics of a cool childs bedroom.
Hard seltzers have arrived in Australia. More are on the way, with retailer BWS stating they will be doubling their hard…
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