Business
Afterpay’s first major rebrand hits a minty fresh note – The Australian Financial Review
Buy now pay later heavyweight Afterpay has ditched the corporate blue in favour of a fresher, minty branding.
The marketing team worked with colour institute Pantone to create the unique minty hue which it has named Bondi Mint, in a nod to the company’s Sydney eastern suburbs origins. Co-founder Nick Molnar and his wife moved to a two-bedroom apartment in North Bondi in 2013, the year before the company was created, before last year buying a nearby $10 million property on the Ben Buckler clifftop. Afterpay’s first official office was in the northern Sydney suburb of Chatswood.
Mr Seeley joined Afterpay…
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