AFLW returns for its 2021 season determined to learn from its COVID-shortened 2020

“Always remember who is the master of the house.”

This line is the knockout punch to the AFL’s clever promotional video for season 2021 of AFLW, in which a tongue-in-cheek narrator reads advice given to women in a 1955 publication called the Good Wife’s Guide.

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With lines like “a lady must never complain and boast” juxtaposed with bone-crunching tackles and bravado, the video highlights just how far expectations of what it means to be a woman have come — through the prism of some seriously good football.

It’s an uplifting — even feminist — note for the competition to start on in its fifth year, in part fuelled by what Nicole Livingstone has described as the AFL’s “absolute commitment” to ensure there is no repeat of the