Connect with us

Business

Adidas kicks away Reebok for €2.1bn | Business – The Times

Adidas is selling Reebok to Authentic Brands Group for up to €2.1 billion as the German sporting goods company concentrates on…

Published

on

Article feature image

Adidas is selling Reebok to Authentic Brands Group for up to 2.1 billion as the German sporting goods company concentrates on its core brand.
Adidas bought Reebok for $3.8 billion in 2006 to help compete with Nike but its poor performance prompted repeated…

Click here to view the original article.

Continue Reading
Advertisement
Advertisement

Trending