Science
Ad breaks in space: Estée Lauder’s deal with NASA to promote skincare products on the International Space Station – Business Insider Australia
Makeup company Estée Lauder is teaming up with NASA to launch skincare products into space, one of the most high-profile commercial projects ever produced on the International Space Station (ISS).
- Estée Lauder is sending skincare products to the International Space Station (ISS) in a joint project with NASA.
- The beauty company is sending up to 10 bottles of its popular “Advanced Night Repair” serum to the ISS at the end of the month. so that astronauts can film footage
- It has asked NASA astronauts to capture the “imagery and video” of the product in the space station’s microgravity environment so the footage can later be used in ad campaigns.
- …
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