Business
A fuzzy vision: Question marks over Virgin’s plan – Sydney Morning Herald
Whatever strategy Virgin adopts, the next two or three years are going to be tough, and bloody, for both it and Qantas. If it were to pursue the wrong strategy, they could be tougher, and a lot bloodier.
That, and Virgins planned retention of its lounges, has been interpreted – Virgin says erroneously – as a signal that the new Virgin plans to compete head-to-head with Qantas for corporate business.
Virgins previous attempt to challenge Qantas stranglehold on corporate business, with gilded lounges, valet parking and its own version of Qantas chairmans lounge, resulted in bloated costs and its own failure.
Reprising that attempt, even with a cost base eviscerated by the administration process …
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