Sport
SBW the gift that keeps on giving for NRL – Sydney Morning Herald
Leading into the Roosters’ clash with the Raiders on Saturday night, the SBW publicity blitz was quite remarkable. And the NRL has put a dollar value on it: a staggering $32 million.
The SBW frenzy was co-ordinated by long-time advisor Khoder Nasser to show the NRL exactly what an asset Williams is to the game and the NRL. He certainly made his point.
SBW was on every news website, on the front and back pages of the newspapers nearly every day and on the TV news every night last week. And the breakdown makes for fascinating reading. The print space is worth $7.8m, broadcast $8.2m and online nearly $16m.
Make no mistake, none of it would have happened under the old leadersh…
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