Entertainment
After bitter split with founder, iconic 2000s brand Willow relaunches – Sydney Morning Herald
The brand founded by Kit Willow in 2003 shut in 2016, three years after her sudden departure, but now its owners are bringing it back.
The Willow brand is coming back but without any involvement from its founder.
She went on to launch a sustainable brand, KitX, in 2015, while the following year, APG&Co signalled its intention to sell Willow, as it “[did] not align to our long-term strategic roadmap, former chief executive Adrian Jones said at the time.
The sale never happened and APG&Co closed the brand in 2016. But in an Instagram post on August 19, APG&Co quietly announced it was bringing Willow back. The post s…
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