Business
How cheap does an electric car need to be to go mainstream? Price tipping point revealed – The New Daily
A new survey of 10,000 people across eight significant markets has established tipping points for mainstream adoption of electric vehicles.
A new survey of 10,000 people across eight significant markets has established tipping points for mainstream adoption of electric vehicles.
The survey conducted by lubricants company Castrol surveyed consumers, fleet managers and industry experts in the US, the United Kingdom, Norway, France, Germany, India, China and Japan.
And the key numbers the survey comes up with for the Yanks are:
- The price at which an EV becomes affordable is US$36,000 (AU$49,000 approx);
- The acceptabl…
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