Technology
Facebook warns Apple’s iOS 14 could shave more than 50% from Audience Network revenue – CNBC
Facebook had previously warned that iOS 14 could impact its advertising business, but the company’s blog post on Wednesday outlined just how specific that impact could be. The Facebook Audience Network allows mobile software developers to provide in-app adver…
Facebook on Wednesday acknowledged that Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business.
Facebook had previously warned that iOS 14 could impact its advertising business, but the company’s blog post Wednesday outlined just how specific that impact could be. The Facebook Audience Network allows mobile software developers to provide in-app advertisements targeted to users based on Facebook’s data.
Today, advertisers can use a unique device…
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