Business
Afterpay’s mini-mes vie for shelf space in the buy now, pay later market – Sydney Morning Herald
Not all members of the buy now, pay later tribe have been created equal – which becomes apparent when they seek to tap investors.
The sector is still in its infancy, so there is a window for all entrants to gain a bigger foothold in the industry or carve out a niche, which explains the constant updates from participants around signing up new partners, growth in customer numbers and the entry into new international markets. These are the measures on which investors have become fixated.
This week, for example, when Afterpay announced its European land grab – a move into France, Italy, Spain and Portugal – its share price wa…
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