Business
KFC tells customers to stop ‘finger lickin’ amid pandemic – The Australian Financial Review
Don’t lick your fingers! That’s what Kentucky Fried Chicken is telling customers as the company suspends its slogan as ‘inappropriate’ during COVID-19.
The move comes after the chain pulled down one of its advertisements in the UK featuring the catchphrase, which showed people licking their own fingers as well as those of their companions after eating its chicken.
The ad, broadcast in March, was widely criticised on social media as promoting behaviour that could increase the chance of COVID-19 and the UK’s Advertising Standards Authority received at least 150 complaints, according to the Drum.
It is also another example of a big company being…
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