Business
BMW Group pitches media, but incumbent Dentsu says it won’t be taking part – MuMbrella
BMW Group Australia is undergoing a closed pitch for its media account, Mumbrella can reveal.The account, which includes media for the BMW and Mini brands, is currently held by Dentsu Aegis Network’s (DAN) Vizeum. Last week, it was announced that Vizeum will …
BMW Group Australia is undergoing a closed pitch for its media account, Mumbrella can reveal.
The account, which includes media for the BMW and Mini brands, is currently held by Dentsu Aegis Networks (DAN) Vizeum. Last week, it was announced that Vizeum will be merged into iProspect, with the former companys CEO Ashley Earnshaw stepping down. Dentsu has confirmed it wont be taking part in the pitch.
BMW Group has opened a pitch for its media account
The BMW account was previously serviced by …
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