Technology
Spotify Buys Exclusive Sponsorship for Riot Games ‘League of Legends’ Esports – Variety
Spotify is now the official, exclusive “audio service provider” for Riot Games’ “League of Legends” esports under a multiyear pact between the companies. It’s the first global paid sponsorship deal for Spotify — which wants to tap into the massive “LoL” fanba…
Spotify is now the official, exclusive “audio service provider” for Riot Games’ “League of Legends” esports under a multiyear pact between the companies. It’s the first global paid sponsorship deal for Spotify — which wants to tap into the massive “LoL” fanbase to bring in new listeners.
What exactly is Spotify’s game with this? According to June Sauvaget, Spotify’s global head consumer and product marketing, said there’s a solid connection between gamers and streaming audio.
“Gamers are sound…
-
Noosa News22 hours agoPedestrian killed as he’s struck by car on highway in Bowenville, Queensland
-
Noosa News24 hours agoAustralians arrested over alleged plot to arm rebels who kidnapped Kiwi pilot
-
Business18 hours agoWhy NDQ ETF and these ASX ETFs could be strong buys
-
Business20 hours agoHow to turn dividends into long-term wealth with ASX shares