Business
Streamers Furious After Ad Company Uses Twitch Donations To Advertise Burger King – Kotaku Australia
One of the most enjoyable aspects of Twitch is that you can never entirely predict what sort of alchemical chain reaction a streamer and their audience will create together. Recently, an ad agency representing Burger King decided to cash in on this inherent u…
One of the most enjoyable aspects of Twitch is that you can never entirely predict what sort of alchemical chain reaction a streamer and their audience will create together. Recently, an ad agency representing Burger King decided to cash in on this inherent unpredictability, seemingly without asking anybody. Streamers are, to put it lightly, not pleased.
Yesterday evening, New York-based ad agency Ogilvy tweeted out a video demonstrating the results of a campaign by one of its teams, DAVID Madr…
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