Business
Woolworths vs Coles vs Aldi: which house brands win on taste? – CHOICE
We reveal the top scoring budget buys in CHOICE taste tests including best coffee, tea, jam, bread, ice cream, sauce and more.
Once considered the poor cousins to big national brands, supermarket house brands have become a major weapon in the ongoing tug-of-war for your wallet.
Coles and Woolworths stock multiple tiers of house brands (also known as private labels or own brands) while Aldi has famously built its whole business around them.
“House brand products make up a significant and increasing proportion of supermarkets’ ranges,” says CHOICE food editor Rachel Clemons. “They’re big cash cows for supermarkets as th…
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